Purpose can deliver more.
Let’s make it happen.
We help businesses reset, prioritise, build and deliver their purpose for impact and commercial advantage.
How We Help
Reset
Prioritisation and focus diagnostic
Discover
Consumer/ stakeholder insight
Define
Purpose & impact strategies
Build
Programmes, offers, campaigns
Prove
Impact measurement & reporting design
Reset
The Impact Edit
The Impact Edit is a diagnostic for organisations who know their social impact efforts are valuable, but sense they could be sharper, more aligned and more effective.
It’s designed for busy Impact leaders and teams who are spinning multiple plates, often under pressure to do more, prove more, and align more.
We help you stop, step back, and zoom out to make sense of what’s happening across your organisation and portfolio and guide you toward more focused, more credible, more commercially-aligned impact.
Think of it as lifting the bonnet, untangling the knots, or clearing the fog, to stop spinning plates and deliver meaningful, measurable change.
Discover
Impact Insight
Impact Insight is for organisations that feel disconnected from the people they serve. When decisions are made internally, without the voices of customers, communities, or stakeholders, it’s easy to lose sight of what really matters.
We design immersive insight projects, from Stakeholder Safaris to rapid co-creation hacks, that bring you closer to the needs, motivations, and expectations of those who benefit. You’ll uncover fresh perspectives, challenge assumptions, and sharpen your priorities.
Think of it as tuning in to the voices that matter most, replacing guesswork with grounded insight that drives smarter, more human decisions.
Define
Impact Strategy
Impact Strategy is for organisations doing great work but struggling to connect the dots. When your purpose feels unclear, legacy-driven, or hard to articulate, it becomes difficult to tell a joined-up story.
We help you reset your ‘north star’, clarifying why you exist, what change you want to create, and how your strategy, narrative, and resources should align. The result is a clear and compelling direction that inspires teams, builds credibility, and strengthens commercial alignment.
Think of it as drawing a map for your future, one that everyone can read, believe in, and use to guide their work.
Build
Impact Ideas & Delivery
Impact Ideas & Delivery is for organisations ready to move from strategy to action. You know where you want to go, but want the ideas and experimental approach to build new things with confidence and less risk.
We design and launch new products, services, and campaigns that turn your ambition into tangible outcomes. We work alongside your teams to generate ideas, test them quickly, and bring the strongest to life at pace.
Think of it as moving from concept to commercial reality, creating ideas that deliver impact and prove their worth.
Prove
Impact Measurement & Reporting
The Impact Measurement & Reporting offer is for organisations who need to prove their impact but find the data muddy, siloed, or disconnected from decision-making. Without clarity, it’s hard to demonstrate value, win bids, or make the case for investment.
We build frameworks that make sense, from simple KPIs and logic models to full reporting systems and bid-support tools. Our approach turns measurement into more than a tick-box, it becomes a driver of learning, credibility, and growth.
Think of it as moving from numbers in a spreadsheet to stories that inspire action and win bids, evidence that shows not just what you’re doing, but why it matters.
Hear From Our Clients
"It’s been such a useful tool to show that so much time is spent chasing small amounts of funding for programmes. I need to streamline that with a couple of big generators and then more time can be spent focusing on programme delivery and impact measurement. That’s been something that’s been tricky to explain internally until now so thank you"
Catrin Hale, Group Social Impact Manager
Currys
“This workshop really cut through the noise and gave us some new found clarity and confidence. The Good Innovation team is smart, values-led, and refreshingly human. They brought sharp strategic thinking and deep integrity, going above and beyond to help us refocus and re-energise. Our teams are clearer, braver, and more aligned to act with purpose”
Kari Williams, Group Head of Social Impact
Balfour Beatty